Partnership with ASEA and Introduction of Advanced Motor and Generator Solutions
In 1965, Cycle & Electric reached another significant milestone by being appointed as the first regional agent for ASEA, a leading Swedish electrical engineering company (later merging to become ABB). This partnership allowed Cycle & Electric to provide Singapore’s industrial and infrastructure sectors with cutting-edge electrical solutions, including high-quality equipment and technical support. As ASEA’s trusted partner, Cycle & Electric gained access to advanced motor and generator service technology, which set a new standard for the services offered in the region and expanded its capabilities to meet the complex needs of Singapore’s rapidly developing industries.
Catalyst for Singapore’s Industrial Modernization
Becoming ASEA’s official agent was a transformative step for Cycle & Electric, marking its evolution from a local technical service provider to a key player in Singapore’s modernization. This partnership aligned with the city-state’s vision to develop robust, world-class infrastructure, and it positioned Cycle & Electric as a reliable provider of sophisticated electrical engineering solutions. The collaboration underscored the company’s commitment to innovation and quality, reinforcing its role in Singapore’s industrial growth and paving the way for future expansions and technical advancements.
