Cyclect, a leading engineering solutions provider, officially launched its new brand, slightly more than a year after embarking on a rebranding exercise, supported by IE Singapore. The new logo and tagline “Completely Possible” represent the company’s commitment to delivering innovative and comprehensive engineering solutions to customers around the world.
The rebranding exercise was led by Tan Ee Wei, Executive Director, who played a crucial role in making the project a success. In his words, “We are thrilled to unveil our new brand and tagline to the world. Our goal was to create a brand that truly represents our commitment to providing innovative and comprehensive engineering solutions to our customers. We believe that “Completely Possible” perfectly embodies this spirit and we are excited to see what the future holds.”
The company would like to thank its customers, suppliers, partners, IE Singapore, and employees for making this journey possible. The rebranding exercise marked a significant milestone for Cyclect as the company not only restructured its group and business units but is now providing a new brand experience that enhances its customers’ value chains.
The launch event was graced by Mr Tham Poh Cheong, Group Director from IE Singapore, as the Guest-of-Honour. In his speech, Mr Tham shared that branding is important for companies venturing overseas and that Cyclect is in the right sectors that have high growth potential.
As Cyclect’s Managing Director, Mr Melvin Tan, shared in his speech, “This brand represents a new path for us. In the words of famous American poet Ralph Waldo Emerson: “Do not go where the path may lead, go instead where there is no path and leave a trail.” Together we will blaze new trails with you.” The company is also in the process of launching its service packages for Marine, Infrastructure and Energy solutions.
Cyclect is proud of its new brand and is looking forward to blazing new trails with its customers. The company’s brand philosophy of “Completely Possible” signifies its ability and commitment to completing the job, no matter the challenges it may face.
About Cyclect Group
Cyclect Group is an investment portfolio of engineering solution providers that specialize in developing, engineering, constructing, operating and maintaining plants and facilities across Asia. The group’s primary goal is to provide sustainable engineering solutions to various industries, with a particular focus on renewables, energy, infrastructure, industrial, marine, offshore and environmental engineering.
Cyclect Holdings is the primary investment company in the group and is committed to delivering sustainable solutions to industry and the community. The group has a diversified portfolio of businesses that offer a wide range of services to different industries, ensuring that it can meet the specific needs of its customers. With a strong emphasis on safety and quality, Cyclect Group is dedicated to providing innovative and cost-effective solutions that not only meet the needs of its customers, but also contribute to the sustainable development of the community.
For more information on Cyclect Group, please visit: https://cyclect.com
