The Cyclect group is proud to announce that Cyclect has been awarded the Singapore Prestige Brand Award (SPBA) in the “SPBA – Heritage Brands” category. The award was presented by Singapore’s Minister of Trade and Industry and Minister in the Prime Minister’s Office, S. Iswaran, in recognition of Cyclect’s strong heritage brand, operating for over 80 years in Singapore.
Mr Melvin Tan, Managing Director of Cyclect, was on hand to receive the award, saying “We are proud to be associated and awarded with the Singapore Prestige Brand Award. It is a testament to the continued strengthening of the Cyclect brand and the achievements of the vision, dedication, and executional excellence of the Cyclect team.”
Ms Audrey Yap, Chairman of SPBA and ASME Council member, Singapore, added “Cyclect emerged as a winner in the “Heritage Brands” category, after going through two rounds of rigorous judging, proving it is identified as a brand with a long history of trust in the marketplace, which is rare in this industry sector. This win is particularly special for that reason as Cyclect is associated with higher quality and a better reputation.”
The Singapore Prestige Brand Awards were established in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao to recognise and honour Singapore brands that are developed and managed effectively through various branding initiatives. To win this award, a company must have a strong brand name that has attained a high level of recognition, an established reputation, and significant market share.
Cyclect’s brand represents its values of togetherness, integrity, determination, excellence, sustainability, and innovation, and the company is grateful to its employees, customers, partners, and vendors for their support, trust, and friendship that have helped them achieve this milestone. The award is a recognition of Cyclect’s commitment to excellence and its dedication to building a strong heritage brand in Singapore and regionally.
About Singapore Prestige Brand Awards
The Singapore Prestige Brand Awards (SPBA) is a prestigious awards ceremony held annually to recognize and honor the best and most valued brands in Singapore. Established in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao, SPBA recognizes brands that have been effectively developed and managed through various branding initiatives.
Winning companies must have a strong brand name that has attained high recognition, an established reputation, and significant market share. The awards ceremony is a testament to the hard work, dedication, and excellence of the companies and brands being honored, and is a highly coveted achievement for any brand operating in Singapore.
Brands are evaluated based on a rigorous two-round judging process, ensuring that only the most deserving companies receive recognition at the SPBA awards. The awards are a true representation of the best of the best in Singapore’s brand landscape and serves as a recognition of the efforts put in by these companies to build and maintain their brand identity.
For more information on Singapore Prestige Brand Award, please visit: https://www.spba.com.sg
About Association of Small and Medium Enterprises
The Association of Small and Medium Enterprises (ASME) is a non-profit organization established in Singapore. It is dedicated to helping small and medium-sized enterprises (SMEs) in the country succeed and grow by providing them with a range of support services and resources. This includes training and development programs, networking opportunities, and advocacy on behalf of SMEs. Through its efforts, ASME is helping to promote entrepreneurship and innovation in Singapore, and to support the growth of the country’s economy.
About Cyclect Group
Cyclect Group is an investment portfolio of engineering solution providers that specialize in developing, engineering, constructing, operating and maintaining plants and facilities across Asia. The group’s primary goal is to provide sustainable engineering solutions to various industries, with a particular focus on renewables, energy, infrastructure, industrial, marine, offshore and environmental engineering.
Cyclect Holdings is the primary investment company in the group and is committed to delivering sustainable solutions to industry and the community. The group has a diversified portfolio of businesses that offer a wide range of services to different industries, ensuring that it can meet the specific needs of its customers. With a strong emphasis on safety and quality, Cyclect Group is dedicated to providing innovative and cost-effective solutions that not only meet the needs of its customers, but also contribute to the sustainable development of the community.
For more information on Cyclect Group, please visit: https://cyclect.com
